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Public relations are the most closely related cousin to reputation management, but the game is different now because of the technological giant that we have on the internet.
People expect what they want when they want it, how they want it, and where they want it to be on the internet. This would be offensive and annoying if it weren’t for the fact that the potential to make money off of the internet wasn’t so huge.
Since there is such a potential to make money off of the internet you have to be aware of the reputation that your company has on the internet. Your company’s internet profile is your brand and it is your gateway to getting more customers from the internet. This profile should be proactively protected and nurtured online instead of being lambasted and criticized until it means nothing but negative things for your business.
This is exactly what reputation management is on the internet, it is your creation of a presence online that allows you to communicate at all times with your customers. If you don’t manage this presence you are bound to have bad reviews and a poor reputation online that will affect your business deeply. Effective reputation management is proactive and to get there you have to be ready to commit to the entire package.
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