Building a Brand | Franchise Marketing



S2:E8
When you decide to franchise you have really decide to start an entirely new business. You no longer are in JUST the business of selling widgets, burgers or IT services! You are also in the business of selling franchises.

This new business require totally different marketing. It is a new audience, a new product and requires a new approach. Today we spent the day focused on marketing. Podcasts, marketing strategy meetings, etc.

We also have two great guests on the show.

RALLIO
The first is Ryan Hicks, VP of Business Development for Rallio. Rallio is a powerful combination of social technology and local agency. The Rallio team empowers local operators to ignite their social presence, with easy-to-use mobile technology that turns employees into brand advocates.
If you want to chat with Ryan you can reach him here:
https://www.linkedin.com/in/ryanthomashicks

Rallio – Social Media for Franchises, Small & Local Business

FISHMAN PR
The second guest (kind of) is Zack Fishman, the Director of Innovations from Fishman PR. Fishman PR is powerfull media relations and content marketing company focused on franchise marketing.
If you want to chat with Zack you can reach him here:
https://www.linkedin.com/in/zack-fishman

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PODCASTS:
If you can find a few of our Podcasts here:

Business Tech Podcast: https://businesstechpodcast.buzzsprout.com

The Business of Cannabis: https://businessofcannabis.buzzsprout.com

The Founder’s Story: https://foundersstory.buzzsprout.com

IMPORTANT: This video is part of a brand new SERIES on our YouTube channel – an entire series focused on how to start and grow a franchise. We will show you insights from our franchise attorneys, franchise marketing professional, and many more.

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SAY HI ON SOCIAL:
Facebook: https://www.facebook.com/CinchITConsulting
Twitter: https://twitter.com/cinchit
Instagram: https://www.instagram.com/cinch.it
LinkedIn: https://www.linkedin.com/company/cinch-it-inc-

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LOOKING FOR I.T. SUPPORT FOR YOUR BUSINESS:

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LOOKING TO OWN A CINCH I.T. FRANCHISE:

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